Factors to Focus on in 3D Product Photography
From the time the Internet has been used for business, photography is a skill that has been explored to a great extent to showcase the products of a company. Another related and more advanced technique of creating an online portfolio that is gaining momentum nowadays is 3D product photography. The 3D images let your customers see the products they want to purchase in a more detailed manner from all sides and distances, in other words, close to the way you see them in real.While 3D product photography can enhance your portfolio and add more credibility to your website you should be careful too while using it for your online marketing. It has to appeal to the website visitors and be presented in such a way that they feel like buying it right then. Though it doesn’t require much effort or time to add 3D images to your website, it does require a lot more care and attention while adding them than while adding ordinary images. Here are some of the basic factors that you need to pay attention to in 3D product photography for your business.Type of productsFirst thing you need to realise is that not all products require 3D photography while displayed to the customer. For example, in the case of books, it is not necessary that you need to add their 3D images. Because while checking out books in an online store, visitors would want to check only the front and back cover of the book; they don’t need to see it from all sides, unless it is a used or second-hand book. However, it is a different case when it comes to an electronic gadget like a mobile phone. Here you might need to add 3D images as the customer would want to see the product from all its angles to check its size, shape and thickness. Hence, while considering 3D product photography, you need to decide whether your product requires 3D effect or not.LightingWhile proper lighting is important for both 3D as well as conventional photography, 3D images require adequate lighting from all sides. Poor or inadequate lighting would present the product in an unimpressive way and might even have adverse effect on the customers. 3D images with poor quality is worse than ordinary images because it just indicates that while you spent time to create the images you didn’t bother to do any post editing work on the images to present them in a better way.BackgroundBackground is another factor you need to be careful about. And remember, here people are going to see the product from various sides and angles and all of them have to be equally impressive and with consistent lighting. Also, most often you cannot have a natural outdoor background for 3D images for that tend to make the whole image messy. Hence, you need to be really careful while placing the product and taking the photographs.EquipmentAs you can imagine the equipment required for 3D photography is different from those for ordinary images. And today there is software to enhance the images and make them life-like. It is important therefore to find experts who have the knowledge of the latest and most advanced equipment required for taking 3D photographs of products and do the necessary editing to make the quality of the images even better.BudgetYou have to think twice before adding 3D photography to your website as the amount it costs is a lot different from that of ordinary photography. Due to the different equipment and special skills required for 3D product photography, it would cost considerably high. And for this reason if you have more than 100 products in your online store, you might need to be choosier here. You cannot show all your products in 3D as it might not be feasible financially as well as affecting the speed of the website. What you could do here is to choose some of your best and most clicked products and put them in 3D on your home page.It is always a good idea to collect as much information as possible about 3D product photography before you start doing it. A great-looking online store has quality images of its products and when it is 3D photography, the effect is even more. Taking care of all these aspects of 3D images can help you create a professional website that looks cool, credible and ahead of its competitors.
How To Choose Kennel Software
The days of booking appointments through a paper-based system are gone. You’ve decided to take upgrade your operations by looking at kennel software. But what should you be considering while you make this critical decision?There are two types of software: on-premise software that needs to be installed on your work computers and cloud-based software that you can access through the internet.What is the main difference between these two types of kennel software?Mobility. A cloud-based software system will have the same essential features as any software you would download and install, but you do not have to be at work to access it.Each type of kennel software will have its own structure, and you will have to decide which system is most compatible with your business needs. And that’s not just with your business operations, but compatible software that works with any device–Macs, iPads, tablets, smartphones. Cloud-based software means all you need is the internet.Consider these criteria while evaluating which fit is the best for you:1. Check their websites to see if the software is feature-rich and if these features are easy-to-use.
Online booking
Simple check-in & check-out
Customer access
Operational reporting (feedings, medications, & activities)
Accommodates the amount of clients you have
2. Call in to speak with a representative, chat with them through their websites, or email them.This will test out their customer support. Make sure that their staff is attentive, understands your business needs, and can answer all your questions thoroughly.3. Go through a demo.Make time for a demo so that a representative can show you an inside look of the software. Their objective and yours should always be to see if the software is a good fit for your business.Consider ease of use for your benefit and for your staff’s. When you train your staff in how to use the software, how big with the learning curve be?Does the software support how your business operates? (i.e. holiday deposits, daycare playgroups, payments options)4. Ask each company for their competitors.A credible company will always know who their competitors are and will have no problem divulging that information to you. You’ll find out who the notable companies are in the industry and you’ll get side-by-side comparisons as each company pitches to you why they are better. This will quicken the process for you so that you won’t have to filter through other software duds.5. Think of your business operations. What processes can be more efficient? Does this software provide the best solution to my problems?Don’t get overwhelmed by the amount of options. Have a focus. Whether you need a faster check-in process, an automated email reminder system, or a more organized and easily accessible customer database, know what your priority is for your facility. Then after you have figured out the best solution, find out what else they have to offer and then incorporate that into your daily workflow.6. The software is customizable to your business.Don’t fall into tailoring your business operations to your software. It should be the other way around. Software companies should do their best to make sure that all of your business needs are met. Find a software company that flexible enough to accommodate services unique to your business.7. Check out a review site like Capterra to see what independent reviewers are saying about kennel software. Get opinions from other pet professionals whom have already done the research and rated their top software companies.